No advertising. From anyone. Ever.
No clinics, labs, materials suppliers, financing companies, or insurers. The only money we accept comes from subscribers and review fees.
§ About · The Architect
An architect, by training. A reader, by habit.
founder portrait · 4 × 5
Anis spent ten years drawing buildings before he reviewed his first dental quote. The two practices, he says, are closer than anyone admits.
A treatment plan is a drawing. It has materials, dimensions, a sequence of works, a budget, and a signature at the bottom of the page. It should be read the way a drawing is read — line by line, by someone who is paid to find what is missing.
The Smile Blueprint started as a private review service for friends. Three months in, the same questions kept arriving — why does this quote not list a lab? Why does the material change between page one and page three? Why is the discount in euros and the surcharge in percent?
In May 2025, the service became a magazine. One investigation a week, one plan reviewed in public, one stamp at the bottom of every page.
The brand is locked. The standards are written down. The math is shown. The only thing we sell is the review itself.
Anis
§ Principles
Four rules.
Four rules.
Written down.
The Blueprint will never violate any of the following. They are the editorial standard and the commercial standard at the same time.
Every material, traced to the kiln.
If we cannot verify provenance end-to-end, we do not stamp the plan. A missing chain-of-custody is itself a finding.
The math is published.
Every review includes the spreadsheet. Every investigation includes the receipts. If we cannot show our work, we do not publish.
We never name a patient. We sometimes name a clinic.
Subscribers are redacted by default. Clinics are named only when they refuse to answer questions on the record.