Field reports from labs, clinics, and the quotes that don't add up.
Long-form video and text investigations. One a week. Every claim is sourced and every material is traced back to its kiln.
Read the latestA blueprint for the smile you have already imagined.
The Smile Blueprint is an editorial-grade investigation into the dental industry — the materials, the labs, the quotes, the lab provenance nobody else publishes. Founded by Anis, an architect by training, reviewed line-by-line.
§ 01 / What we do
Three signals.
Three signals.
One standard.
Every piece we publish carries one of three stamps — verified material, certified plan, or red-flag warning. Eyes on the industry, in plain language.
Send us a treatment plan. We will read it like an architect reads a drawing.
Materials, lab provenance, line-item pricing, second-opinion math. A working review delivered as a PDF blueprint within seven days.
See a sample planOne letter a week. Investigations, plus a working review of one reader's plan.
Free. No advertising. No sponsorship from clinics, labs, or material suppliers — ever. The only thing we sell is the review itself.
Subscribe in the footer
§ 02 / Latest investigations
This month, on
This month, on
the cover.
Three pieces selected from the current issue. The full archive lives under Investigations.
N° 042
Field Investigation
The price they don't publish.
Twelve clinics across three cities. One quote. The number on the wall is not the number on the invoice.
Verified
N° 041
Provenance
The lab nobody talks about.
Your veneers travel further than you do. A chain-of-custody investigation from chair to kiln.
Material Verified
N° 040
Material Study
Lithium disilicate, explained.
Why one ceramic out-performs four. A 9-minute primer in plain language.
Certified
§ 03 / A sample blueprint
What a reviewed
What a reviewed
plan looks like.
Every plan we review is returned as a single document — materials, provenance, line-item costs, a final stamp. The version below is the Restorative blueprint for one subscriber, redacted for publication.
theSMILEBLUEPRINT Plan · TSB-2026-0418
Restorative blueprint for A. Renaud
All-in
€ 9,420
016 × unit
Upper anterior · 6 veneers
Lithium disilicate · IPS e.max® · Ivoclar Vivadent
022 × visit
Bite calibration · digital scan
3Shape TRIOS 5 · two-pass · archived
03Verified
Lab provenance · chain of custody
Verified lab · Lyon, FR · LOT 04 / 26
S Blueprint Certified · 2026 · 04
§ 04 / By the numbers
A magazine that
A magazine that
also does the math.
Twelve months of publication. Plans reviewed for subscribers in fourteen countries. Zero advertising relationships with clinics, labs, or material suppliers.
042
Investigations published1,284
Plans reviewed14
Countries served€ 0
Sponsorship revenue